MINISO, a Japan-based designer brand, was co-founded by Japanese designer Mr. Miyake Junya and young Chinese entrepreneur Mr. Ye Guofu in Tokyo, Japan. MINISO is the promoter of global “intelligent consumer products” and sticks to the life philosophy of “simplicity, nature and good quality”.

Brand Mission – Let global consumers buy products of high quality at a low price.

Vision – To be a world-class retail enterprise.

Value – To deliver high quality goods at low prices.

Brand Philosophy

Nature possesses great magic power. While we human beings enjoy what nature gives us, we learn and create from it. Because of this, we pursue a simple & natural life philosophy: Design and manufacture excellent goods, at honest prices, taking into account earth’s resources, the environment, recycling and other issues and truly return to nature. MINISO is not just a brand name but also a way of life.

Brand LIfe

Life is not elsewhere, home will always be deep in our hearts as the most nostalgic place. MINISO takes “life” and “family “as the core concept to design and develop different series of household and consumer products. MINISO is not just a brand name but also a way of life. We would not deliberately emphasise on the so-called fashion or personality that other popular brands use to raise their status.

Environmental Mission

As a member of society, MINISO actively explores the correlation between the Earth’s environment and human civilization, paying attention to the health problems in the community and the environment, to ensure the health and safety of products or materials are up to scratch, without neglecting any impact on the environment which may arise as a result of its operations.

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